What you'll learn
How to identify and analyze stakeholders. How to devise specific stakeholder strategies and how to review/revise stakeholder management strategies.
How to plot stakeholders in terms of influence vs power: why this is crucial for efficiency and delivery and the benefits of such modelling.
How to distinguish between internal and external stakeholders and how to work with connected stakeholders to maintain good relations with key stakeholders.
How to perform granular and broad stakeholder management analysis, why it's important and the issues that will arise if this is not done properly.
How to categorize stakeholders: suppliers, partners, regulators, competitors, shareholders, customers and so on.
How to manage stakeholder conflicts and clashes, how best to allocate your time and resources and what happens if you make the wrong trade-off.
About this course
Stakeholder management remains a core pillar of business analysis
Business Analysis is a service that adds value in the form of digital and or operational transformation on behalf of stakeholders. Stakeholders therefore remain critical to your success as a business analyst.
Nitin Nohria and Michael Beer in the Harvard Business Review suggest:
“Despite some individual successes, however, change remains difficult to pull off, and few companies manage the process as well as they would like. Most of their initiatives—installing new technology, downsizing, restructuring, or trying to change corporate culture—have had low success rates. The brutal fact is that about 70% of all change initiatives fail.”
Around 70% of projects fail according to the study above. Clearly knowing and managing all your relevant stakeholders, espcially in more business-facing business analysis roles is intrinsically linked to project success or failure.
Who's this course for?
Aspiring business analysts who need a more in-depth understanding of stakeholder management strategies. This course is also for existing business analysts who want to refresh their knowledge on certain stakeholder management models, frameworks and strategies.
